Holograms Are Teaching Non-Disabled Drivers A Valuable Lesson
More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife is a Russian non-profit organisation that is targeting that very inconsiderate behaviour. Their powerful campaign includes the installation of a projection of a disabled person every time a non-disabled driver tried to park in their space. Cameras were made and designed to identify the presence of the disabled sticker on their windshields. A hologram would then appear to knock some common sense to inconsiderate drivers.
Video: Bird Strategy, Inc.