Izabel Laxamana was a beautiful 13-year-old girl with long flowing hair. As a punishment for an offense her father decided to publicly shame her. He recored a video of his daughter next to a pile of her hair and posted it on the internet.  Soon after being publicly shamed Izabel Laxamana jumped off of a highway overpass on Friday, May 29. She lost her life from the fall.

A large clump of hair is seen laying on the ground and then the camera pans to Izabel.

Her dad says, “The consequences of getting messed up, man, you lost all that beautiful hair. Was it worth it?”

“No,” she replies

“How many times did I warn you?” He asks.

“A lot,” Izabel is barely heard answering.

While it’s uncertain if the video influenced Laxamana’s decision, many are now openly calling for an end to this public shaming trend. A Facebook page entitled Justice For Izabelis filled with people going as far as demanding that the father be criminally charged for his actions.

The Godfruits take-away: Public shaming is a form of abuse and bullying. There are those who will say that it teaches a lesson but  there are plenty of different ways to discipline a child that doesn’t require shaming. We pray that the Laxamana family gets the help they need in this very difficult situation. We ask that you share this video so that others will understand that public shaming is dangerous.

The video below shows the outside Giaudrone Middle School, where Izabel attended.The sidewalks are filled with someone else  enormous piles of flowers, stuffed animals, and chalk messages that have been left by students.

The National Suicide Prevention Lifeline operates 24 hours a day, seven days a week. If you’re in crisis or feeling suicidal, please call 1-800-273-8255. You can also chat online with someone from NSPL at any time, day or night.